Bentley Motors launches 'HDYB'
Bentley Motors has launched a new global brand campaign; ‘How do you Bentley?’ inviting “Gen B” to discover and connect with the world of Bentley. A generation that transcends time, race and gender, Gen B is Bentley’s target audience comprised of new and existing customers, fans of the brand and colleagues – all united by their common mindset to challenge the status quo, push the boundaries of luxury and explore the world of tomorrow.
Through working with talented craftspeople, engineers, and designers, the brand hopes to expand the craft, innovation, and quality design principles synonymous with the brand beyond the traditional automotive boundaries.
Steven de Ploey, Global Marketing Director, said: “This brand campaign will be instrumental in positioning Bentley as the undisputed leader in luxury and performance, highlighting all aspects of the Bentley business, well beyond automotive. The campaign will also create an even more distinct and desirable profile for the brand, appealing to both new, as well as existing target audiences, by tapping into their key passion points.”
Through working with talented craftspeople, engineers, and designers, the brand hopes to expand the craft, innovation, and quality design principles synonymous with the brand beyond the traditional automotive boundaries.
Steven de Ploey, Global Marketing Director, said: “This brand campaign will be instrumental in positioning Bentley as the undisputed leader in luxury and performance, highlighting all aspects of the Bentley business, well beyond automotive. The campaign will also create an even more distinct and desirable profile for the brand, appealing to both new, as well as existing target audiences, by tapping into their key passion points.”